Making Your Business Moves Count
Every big idea has a 'before' and an 'after'. We’re here for both – guiding you from the first spark to the final outcomes. Strategic insights, practical steps, and real support that fit exactly where you are.
Guidance at Every Step: Before, During & After
Before – Laying the Groundwork
Before – Laying the Groundwork
Before – Laying the Groundwork
At the very beginning, when your idea is fresh and full of potential, we're here to help you set the stage. Whether you're starting a new business or launching a fresh initiative, we'll work with you to develop a solid plan that aligns with your vision and sets a smart, sustainable path forward.
During – Navigating the Journey
Before – Laying the Groundwork
Before – Laying the Groundwork
As you move from planning to execution, unexpected challenges and questions can arise. In this critical phase—think of it as the 'trial run'—businesses often encounter day-to-day hurdles. That's where we step in, ready to help you solve problems, adjust strategies, and keep things on track with practical solutions and steady guidance.
After – Keeping the Momentum
Before – Laying the Groundwork
After – Keeping the Momentum
Once you've launched and things are running as planned, maintaining momentum is key. We're still by your side—ready to support you in the ongoing management of your business. Whether it's optimizing operations, refining processes, or exploring new opportunities, we're here to ensure everything flows smoothly and your business continues to thrive.
Who We Are, Really
Years ago, I launched my first consulting business with a partner.
I had plenty of business experience and professional skills, but not much confidence. So, what do you do when you’re stepping into consulting for the first time? You play by what you get as ‘the rules’.
We built a serious brand—logo, name, offices, fancy cars, and suits.
We’d meet clients with an ‘all-business’ attitude, because, let’s be real—who would take us seriously otherwise?
We specialized in tackling complex, high-stakes problems for some very large companies.
Our clients came from all sorts of fields—retail, food, finance, aviation, oil, health, tech—you name it. But unlike the classic consulting firms, we never offered off-the-shelf solutions. Every project was about finding practical, grounded answers to unique challenges.
Over time, though, I realized that the “serious” branding wasn’t what clients valued.
It wasn’t the image, the offices, or the cars that brought people to us. It was the partnership, the insight, and the support we offered when they were at major crossroads, and in those moments, we became a real partner.
When COVID hit, it was just the final push to close the company and take a step back to rethink.
The break gave me the time and space to realize that what I truly loved wasn’t the corporate image—it was making a real difference for people, helping them see the big picture, make decisions, and move forward.
So here I am again, but this time, it’s just ‘Before & After’—no fluff, no suits, no fancy cars.
You might even catch me at a meeting in flip-flops. Buckle up!
After years of tackling large-scale projects with major companies, I've come to appreciate the unique challenges and immense potential that lie within small and medium-sized businesses.
The experience taught me that impact doesn’t only happen in big boardrooms; sometimes, it’s in those intimate, hands-on partnerships that we find the most meaningful results. That’s why ‘Before & After’ is here for business owners like you—dedicated, ambitious, and ready for practical, grounded advice that makes a real difference.
Got big plans? We’re here for the real talk—grab a coffee and drop us a message!
– Yaron
Chief of Making Biz Fun Again @ Before & After